Marcelo is a business technologist with over 20 years of experience. From his first management role as Creative Director at a social networking platform connecting classrooms in over 140 countries, to his latest as Chief Operating Officer at 76engage, a leading digital public engagement platform, Marcelo brought consistent execution excellence to each endeavour.
As a strategic thinker and well-rounded technologist, Marcelo is able to design complex technology solutions that are innovative yet pragmatic. As a master operator with a deep understanding of the technology space, Marcelo oversees talent recruiting, strategic partnerships and cost management, as well as personally assembling, deploying and managing teams throughout the project lifecycle. On the tactical space, Marcelo is a User Experience and User Interface design expert with acute instincts for creating user-friendly solutions that solve complex requirements.
Some of Marcelo’s most notable achievements include the development of the first SaaS email solution for the North American K-12 education market (ePALS SchoolMail), the integration of the solution into MIT’s One Laptop Per Child (OLPC), and the development of digital applications for NASA (Space Day) and National Geographic. Most recently, the online public engagement platform that Marcelo architected has been adopted by departments in the Canadian government and transportation agencies in large North American cities.
As CEO of NovaceneAI, Marcelo designs solutions that involve artificial intelligence (AI), machine learning (ML) and robotic process automation (RPA). He also oversees all aspects of the business from strategic visioning to go-to-market execution.