AI for Market Research

Get an edge over your peers

Reduce time-to-insight with quality and consistency

Thanks to recent advances in artificial intelligence, and more specifically, Natural Language Processing, the field of text analytics has improved by leaps and bounds. While the technology cannot—and should not—replace analysts, it can provide them with a meaningful head start when it comes to analyzing text. This advantage translates into an ability to deliver results to your clients faster, improve inter-coder reliability by reducing biases, and keep your business in lock-step with the latest technological innovations.

The NovaceneAI Platform™ helps analysts extract insight from open-ended survey responses, social media content, and other text data quickly and accurately.

Datasets of any size

Process any dataset, big or small

A common misconception is that AI needs a lot of data. Unfortunately, this statement has created a lot of confusion. While it used to be the case that a lot of data was needed to train AI, that is no longer true today thanks to foundation models and transfer learning. What’s more, once trained, most AI can be applied to any amount of data, even a single line of text. For example, sentiment analysis can be applied to a single sentence.

Any data source

Bring your own data, or fetch from open sources

Custom data integrations

We are ready to work with your teams to integrate with homegrown or custom data sources.

Accuracy: our #1 priority

We deliver higher accuracy than competing solutions

Cloud service providers offer a few solutions when it comes to text analytics. However, these solutions are built on legacy technology and do not provide enough fine-tuning options to meet use cases that require more granular control. Our solution is built on state-of-the-art algorithms specifically fine-tuned to provide measurably-higher accuracy than other solutions available in the market today.

Flexible pricing

Plans designed to meet your budget

Whether you do thousands of projects for thousands of clients, or just a handful of projects, our flexible pricing options are designed to provide the highest cost-benefit and ROI for your needs.