GPT: providing new insights at your fingertips

Novacene is expanding its AI engine with GPT technology – helping customers make new discoveries within their data with just the click of a button.

There’s no doubt that ChatGPT has made life much easier. It can help us find the right words to craft a decent work email, or perform more mundane tasks like creating our weekly grocery list.

In the world of data analysis, it has also proven to be a transformative tool – helping data analysts discover insights within large quantities of unstructured texts easily and efficiently. Now, Novacene is bringing this innovative technology to its customers and has recently expanded its AI engine with GPT technology.

“The GPT implementation opens up unlimited ways in which analysts can interact with their data. For example, they can filter negative comments for a specific topic and ask what the top three complaints are. They can even ask the platform to suggest a prioritized action plan to improve experiences based on the feedback. The options are practically limitless,” says Marcelo Bursztein, founder and CEO of NovaceneAI.

How it works

Novacene’s platform helps customers make sense of their unstructured data with precision and ease, and saves them time so they can focus on tasks that deliver higher value. The platform uses a clustering algorithm that helps data analysts cluster text and extract themes from it, which gives them the information they need to inform important decisions.

For instance, a marketing firm might distribute a survey to ask people their opinions on changes made to their client’s product. Novacene’s algorithm provides the marketing firm themes from this survey, which they could then use to make improvements to that product.

Now that Novacene has expanded its AI engine with GPT technology, that marketing firm can begin using the platform to ask questions such as, “what do people like best about this product?” The firm can ask it to filter only negative comments to help them gain better insight into perceived weaknesses. Additionally, the firm can also use it to create an action plan based on their data’s insights – allowing more time to be spent on implementing the plan, rather than analyzing the data.

Essentially, Novacene’s customers can interact with their data on the platform the same way people normally use ChatGPT: they input the question, and the tool delivers the answer.

“We’ve integrated another state-of-the-art component into our platform,” says Justin Pontalba, a software engineer with Novacene who led the integration of the platform’s new GPT technology. “At Novacene, we don’t focus on what has been done in the past. We are always committed to bringing our customers the latest in innovation, and leveraging technologies that are rapidly changing and being rolled out.”

Breaking down barriers to technology

Pontalba describes the platform’s new GPT tool as incredibly easy to use – making the technology accessible to everyone, regardless of their technical skills.

“They’re able to ask their data questions without having to write any code or install any new application. Instead, that insight is right at their fingertips,” Pontalba says.

Beck Langstone, an AI solutions analyst at Novacene, adds that the new tool marks a significant step in breaking down barriers to technology.

“If someone wants to use ChatGPT to analyze their own dataset, it takes considerable knowledge and work. There’s a significant skill barrier for an analyst to get ChatGPT working on their data in a private and secure way,” she says. “Novacene’s new GPT tool puts the technology directly into their hands. It allows them to ask something of their data in a very human way, and have that question immediately answered.”

She adds that the new GPT tool can help workers across many industries who are trying to gain insight from their data.

“This technology has applications in so many industries where you’ve got big, big bodies of unstructured data – such as marketing, research aggregation, and social media analysis,” Langstone explains.

Pontalba says that users can also have peace of mind knowing that their data will not be used to train or improve OpenAI models.

“The platform’s GPT tool is entirely private and secure,” he says. “It’s not like using ChatGPT, where data is fair game for them to collect and refine their algorithm.”

Bringing the latest innovations to customers

Experts say the world is currently in the “first wave” of  AI applications, also known as generative AI. This type of AI takes prompts and produces long-form responses – similar to what we see with ChatGPT.

But these experts also say that there’s a new wave of AI applications coming our way, which they refer to as synthesis AI (or “SynthAI”). This application goes one step further: it takes vast volumes of information and produces insights, and helps humans make better decisions.

“Instead of the app creating data from a prompt, it takes the data and turns it into insights that you can do something with,” Langstone explains.

Pontalba says that the platform’s new GPT tool aligns with this incoming wave of SynthAI, which illustrates Novacene’s commitment to giving its customers the latest advancements in AI.

“Novacene has been quick to embrace GPT technology into our platform, and while doing so, has developed a state-of-the-art product that gives our customers access to the most modern and powerful tools available,” he says.