Marcelo Bursztein is the Founder and CEO of NovaceneAI. Marcelo spent the last 20 years leading engineering and creative teams through countless implementations of web applications for clients of all sizes.
At DSS NYC 2025, leaders in finance and AI explored how generative AI is moving from experimentation to production. Key themes included trust, usability, and empowering subject matter experts—highlighting that scalable innovation depends on systems built for transparency, governance, and real-world application.
In today’s competitive market, understanding the reasons behind your sales outcomes is crucial. Knowing why you win or lose deals empowers sales leaders to adjust strategies, fine-tune training, and better align with customer needs. NovaceneAI’s SalesInsights™ is a cutting-edge win-loss… Read More »Win-Loss Analysis Software: Uncovering Why You Win or Lose Deals with NovaceneAI SalesInsights™
This year’s AI Summit, a convergence of the brightest minds in AI from industry and academia, not only attracted a diverse array of vendors but also marked a pivotal moment in the evolution of AI technology. It was a gathering… Read More »Navigating the future: decoding the real-world impacts of Generative AI at the AI Summit New York
When I attended Quirk’s New York this year, which is one of the latest market research conferences, I tried to attend all the keynote presentations that had AI in their title. It was nearly impossible. There were so many, that… Read More »Quirk’s New York Recap: Embracing Human-Centricity in the Age of AI
As artificial intelligence (AI) continues to transform businesses, the decision to use either generic or custom AI models becomes increasingly important. In this post, we’ll explore the advantages and limitations of both options. AI has become an increasingly important tool… Read More »From natural language processing to fraud detection: Why custom AI models matter
The user interface brings new technologies to the masses. It happened over and over throughout computer history. AI, machine learning, quantum and future technologies will be no exceptions. Every New Technology Starts as User-Unfriendly Maybe it is because it’s been… Read More »From ENIAC to Quantum
